Purposeful and Obvious Design: Part 2

In my last blog post, I wrote about how choosing ‘different’ design can pose some risks in market adoption. The same has been true in the connected lock market.

While the bLock is a solid padlock that looks and feels like the traditional lock, there have been other locks that have tried to bring a wildly different look to market. For one in particular, their downfall has been in the creation of a lock that is too different – people had to be told it was a lock. The essence of the product got lost. Even if the design and function of a product work well, people need to understand what it is. If they can’t identify with it they won’t buy it. When a similar product came out a few months later, that had similar technology and similar capabilities, it fared better with consumers to a large degree because it looked like a lock. For industrial design to work it has to bridge the understanding of what it does and what is new.

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What Experts are Saying About the Internet of Things – June 2015

This is the latest post in a blog series here at bbotx that highlights what happened in the Internet of Things world during the past month.

  • The next wave of innovation, the IIoT, is about to wash over the connected world. “Forward-thinking businesses are applying the concept of IoT to complex, physical machinery,’ states this article from VentureBeat.
  • The IoT is moving beyond consumer gadgets and onward to its true potential: the Industrial Internet of Things. This article from Information Age provides three steps for the IoT to leave the world of bedroom fanatics behind.
  • The future of the emerging Machine to Machine (M2M) is looking bright. This article from CloudTweaks outlines the future of M2M technology and some of the opportunities for development.
  • Still wondering where the IoT all began? This article from Forbes provides a very short history of the Internet of Things.
  • Bonus: bbotx CEO and Co-Founder Paul Hanson was recently featured on Manufacturing.net. Check out his discussion on the industrial growth of the Internet of Things in ‘Smokestack Meets IoT.

What other articles caught your interest about the IoT space this month? Let us know on twitter at @bbotx or in the comment section below.



Purposeful and Obvious Design: Part 1

bbotx is a startup making hardware and software. Our software is created to manage and control hardware, and all our hardware includes state awareness and reporting capabilities. We are intensely focussed on design and how we present our products. We set three goals for all our products under development:

  • They have to be useful. What we make has to meet the test of practical and solve meaningful problems. Useful carries the additional burden of easy to use – anything that is difficult to use won’t be used.
  • They must be secure. It is fairly obvious that a padlock has to be secure, but security is not a feature, it is an element that must be considered and designed in at every level and stage.
  • How they work must be obvious. We don’t think “intuitive” is realistic. Everything has to be learned, but we can express a thing’s function through its appearance to minimize the learning required to use it effectively. This equally applies to hardware and the software that controls it.

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bbotx in the News: Manufacturing.net

bbotx CEO Paul Hanson recently had an article published on Manufacturing.net, a site which offers the latest news, trends and business analysis on manufacturing and product development. Here is an except from his article, ‘Smokestack meets IoT,’ discussing the industrial growth of the IoT:

Pretty much everyone is aware of the enormous growth predictions for the Internet of Things (IoT). My team at bbotx and I have been vocal in our argument that this change won’t come from the “tin foil hat” end of the spectrum. It will be industrial applications — practical applications — that lead this growth.

To accomplish this, the IoT has to be merged with what are traditionally seen — and in some quarters is sneered at — as “smokestack” industries.

Click here to read the full article on Manufacturing.net.