In my last blog post, I wrote about how choosing ‘different’ design can pose some risks in market adoption. The same has been true in the connected lock market.
While the bLock is a solid padlock that looks and feels like the traditional lock, there have been other locks that have tried to bring a wildly different look to market. For one in particular, their downfall has been in the creation of a lock that is too different – people had to be told it was a lock. The essence of the product got lost. Even if the design and function of a product work well, people need to understand what it is. If they can’t identify with it they won’t buy it. When a similar product came out a few months later, that had similar technology and similar capabilities, it fared better with consumers to a large degree because it looked like a lock. For industrial design to work it has to bridge the understanding of what it does and what is new.